![]() ![]() But after playing to the man's man who likes to bond with his pals while bending over 158-year-old Brunswick's green felts, Stransky says it's time to cue up a different strategy. It's the marketing equivalent of a cross bank shot. Stransky, 51, is courting suburban women and interior designers with big houses to fill. Neither, exactly, are the well-to-do men who made up 90% of Brunswick Billiards' $75 million in 2002 sales. The "pavilions," as he calls them, spotlight tables on polished hardwood floors, under flattering track lights and beamed cathedral ceilings. ![]() Stransky is pressing retailers to install fancy $100,000 displays. Now, stacked tables are as distant a memory as the night the famed buffalo hunter wielded a pool cue to clear a room of unruly longshoremen. ![]()
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